What is discord?
Discord is a platform that can serve your brand as a community center! The application is specially created for the private community. But how can you implement discord for your product or brand? Let’s see how the basics of discord can help with your brand.
What is community?
Many well-established brands like one plus, apple, and Samsung have their community applications and they collect their feedback and they make announcements like events, member-only offers and buy-back programs with extra discounts. But what if you want a
customer community like theirs?
Discord is an effective way to set up since it’s easy to access, free to use and you can easily moderate the community yourself. The ability to connect with the community is a pretty big achievement for every brand. but how can you segregate the community’s problems and user interactions? So here comes separate channels and category
Channels and categories
We can create separate channels specific for specific communications like a high-priority announcement channel, or doubts about products, and services, we can also create query-related personal tickets for serious complaints.
Interacting with your consumers
When you launch a new product officially and you want to tell it about your product to people with a personal touch! And what if you want that product to be retargeted to your existing consumers? Discord is a cost-effective way to do that! you can announce content and run a promotion for 5 days then boom you can be a social media trend because users can grow your brand by spreading the word over social media.
Making consumers your brand billboards
While running promotional giveaway campaigns on Discord you can make your consumers do a certain task that makes your brand’s social media presence high. like hashtag marketing or a giveaway message as a tweet! it will make your brand an iconic one!
What consumers feel about the discord community:
When your consumers talk with each other they feel like they are part of your company. So that they might demand future updates and suggestions that can help you to improve the product, you can get the idea of your product and placement and mentality of the audience. When a company has a community you can become community-driven or you can drive the community to seek what you /they want!
How do I know my brand’s discord is secured?
You can add tons of security bots like a raid-proof bot, a captcha-checking bot, moderating bot, and bots that can monitor logs. You name it! the bots will be available to be deployed on the server. Or we can even program our own bot based on your likes and specifications!
The verdict :
Discord is an amazing tool to form a community. It is better than creating an application and maintaining it. Discord is user-friendly to access for consumers, and when you make a quick support centre or query station, they feel like they resonate with the brand. Your brand gets the tagline “consumer-friendly.” That good will carry you more from the business perspective! The goal of the brand/product is to reach the consumers. Discord can do that magic for your business and you can do discord marketing for your brand in an effective way if you have a clear goal and grow phenomenally!!